The Real Reason You’re Not Building Muscle (And How to Fix It Without Changing Your Whole Life)

Hey,

Let me guess.

You’re training hard.
Eating better than ever.
Lifting 4–5 days a week.
And yet…

No real gains.

Sure, you’ve added some size. But your arms still look soft.

Your chest isn’t popping.

And the abs? Still missing.

I’ve coached guys like this for years.

They’re not lazy.

They’re not unmotivated.

They just don’t have a system.

The Harsh Truth: Random Workouts = Random Results

Here’s where 95% of guys go wrong:

• They follow random workouts from YouTube or IG

• They copy what influencers do (even though they’re on PEDs)

• They don’t eat like a lifter — they just “try to get enough protein”

• They train hard… but not smart

The result?

Years go by, and their body looks basically the same.

Frustrating as hell. I’ve been there.

That’s why I built my own framework. And that’s what I’m giving you now.

The 3-Part Muscle Growth System That Actually Works

You want size. Strength. A body that turns heads.
Here’s the blueprint:

1. The Right Training — With Real Progression

You don’t grow from “working out.”

You grow from structured, progressive training.

• Big lifts: Focus on compound movements

• Rep ranges: Cycle between strength (4–6), hypertrophy (8–12), and pump (12–20)

• Split: Upper/Lower or Push/Pull/Legs — pick one and stick to it

• Volume: Not too little. Not too much. Just enough to stimulate growth and recover

This exact setup is built into my 12-Week Aesthetic Blueprint.

It tells you what to lift, when to rest, when to deload, and when to eat more.

No fluff. Just gains.

2. Eat for Growth — Not Just Clean

Clean eating is a lie.

Chicken, rice, and broccoli won’t grow you unless you’re hitting the right numbers consistently.

Here’s the deal:

• You need a small surplus to build lean muscle

• You need proper carbs to fuel your training and recovery

• You need enough fats to keep your hormones running

It’s not about “eating healthy.”

It’s about eating with intention.

That’s why I created the Custom Diet & Workout Plan — built around your body, your goals, your lifestyle.

No tracking apps. No meal plan guessing.
You get exact meals, macros, timing, and training — built for you.

3. Optimize Hormones — Or Stay Flat Forever

Let me hit you with the truth:

If your testosterone is low, you can train perfectly and eat like a beast — and still see nothing.

You’ll feel tired.
Flat.
Unmotivated.
Sore all the time.
Craving junk.
Sleeping like trash.

Most guys over 20 already have declining levels.

That’s why I created the 30-Day Testosterone Transformation Blueprint.

No garbage pills or fake hacks — just science-backed strategies to raise T, lower stress, improve sleep, and turn your body into a muscle-building machine.

The Real Secret? Stack All 3

You can train hard.
You can eat clean.
You can sleep well.

But unless your program, nutrition, and hormones align, your gains will stay average.

That’s why I made my 3 best resources to work together, not separate:

• The 12-Week Aesthetic Body Blueprint – for muscle, structure, and progression

• Custom Diet + Workout Plan – for real personalization

• 30-Day Testosterone Blueprint – for hormonal optimization, energy, and drive

You follow all 3?
You won’t recognize your body in 90 days.

Final Word

You’re not failing because you’re weak.

You’re failing because you don’t have a system.

This email? It just gave you one.

Now you’ve got 2 choices:

1. Keep winging it — and get the same results you’ve always had

2. Lock in the system and start seeing real changes

You already know what the right move is.

Let’s build the monster.

BJ
Coach, How To Grow Muscles