The Truth About Why You’re Not Gaining Muscle (Even Though You Train)

Hey,

I’m going to hit you straight today.

If you’re not building muscle… it’s not your genetics.
It’s not your job.
It’s not your age.
It’s your approach.

I talk to guys every single day who say they’re “doing everything right” — but when we break it down, they’re making the same mistakes:

Training just enough to sweat.
Eating just enough to maintain.
Sleeping just enough to get by.

You can’t “almost” your way into real results. You either go all in, or you stay the same.

Let’s get honest for a minute.

Here’s why most guys aren’t growing muscle — even though they think they are:

1. They’re not eating enough.
   Most men trying to “lean bulk” are barely at maintenance. If you're not gaining 0.5–1lb per week and seeing the bar weight go up, you're not in a surplus.

2. They’re training hard—but not hard enough.
   You don’t grow by showing up. You grow by pushing past what you’ve done before. Most sets don’t even come close to failure.

3. They keep changing the plan.
   New program every 3 weeks. New diet every 2. You build nothing when you chase everything. Pick a system and stay with it.

4. They’re obsessed with “not getting fat.”
   You won’t build serious muscle without some weight gain. You want abs? Earn them after you’ve built the muscle underneath.

Let’s say this clearly: You are not average. So stop training and eating like someone who’s okay being average.

If you’ve been coasting, this is your wake-up call.
If your numbers in the gym haven’t moved in a month — it’s time to raise the bar.
If you’re constantly “almost committed” — you’re also almost getting results.

You say you want to build a body that turns heads? Then act like it.

What actually works — and what you need to do today:

1. Track your food.
   Get real with your intake. You need data, not guesses.

2. Track your lifts.
   Your logbook should be a roadmap. If your numbers aren’t moving, neither is your physique.

3. Stick to one plan for 12 weeks.
   No switching. No modifying. No skipping. Do the reps. Follow the plan. Trust the process.

4. Prioritize recovery like it’s training.
   8 hours of sleep isn’t optional. Neither is managing stress, walking daily, and not living off caffeine.

If you want results, build systems.

If you want to stay frustrated, keep chasing shortcuts.

I know which side you’re on — because you’re reading this.

Want my help?

I’ve built the exact tools that take out the guesswork:

12-Week Aesthetic Body Blueprint
→ Built to grow serious muscle while staying lean. No junk volume. No wasted time.
Get the blueprint

Custom Diet + Training Plan
→ You send me your goals. I build your exact path. Every rep, set, and meal laid out.
Get your plan

30-Day Testosterone Boost Plan
→ If you’re low-energy, low-drive, and struggling to recover, start here.
Fix your hormones

This isn't a hype email. It’s a mirror.

What you do with it now — that’s up to you.

If you’re ready to stop pretending and start building, I’ve got your back.

Let’s go.

—
[Your Name]
Coach, How to Grow Muscles